FinCity.Tokyo (FCT) is a public-private partnership established under the initiative of the Tokyo Metropolitan Government (TMG) to promote Tokyo as a leading international financial center. For overseas asset managers and FinTech firms seeking to establish a presence in Japan, the FCT Attraction U initiatives can act as a bridge to a range of support services, including the TMG’s complimentary market-entry support package designed to help businesses successfully launch and grow in Tokyo. Visual Alpha has been appointed by FCT to support this initiative and, since 2024, has supported over 20 global financial companies in expanding into Japan.
Disclaimer: The information and materials on this page include the contents of the Attraction U Program in FY2025, which was delivered by FinCity.Tokyo and Visual Alpha. As of April 2026, the Tokyo Metropolitan Government has made several changes to the structure and delivery of the program. To learn more, please reach out to the FinCity.Tokyo or Visual Alpha teams.
Success Stories ↗
Structured Support for Market Entry and Establishment in Japan
Initial guidance on licensing and the regulatory environment.
Introductions to potential prospects, including investors and other partners.
Hands-on support for incorporation, hiring, and licensing by collaborating with qualified service providers.
Application support for the available subsidy programs worth up to JPY 60M (USD ~400K).
Note: FinCity.Tokyo and Visual Alpha are not acting as placement agents. The support provided does not constitute professional, financial, or legal advice. Where relevant, we connect our supported companies with qualified professionals to assist in their expansion to Japan. The subsidy programs are subject to specific eligibility criteria, application procedures, and approval by the respective authorities.
Reference Materials
FinCity.Tokyo Introduction Brochure (PDF)
Attraction U Program Flyer (PDF)
FinCity.Tokyo Attraction U Program Deck 2025 (PDF)
Japan Asset Management Industry Outlook 2025 (PDF)
